Trans Awareness Training for Hospitality Business
A comprehensive, 120-minute course specifically developed for the hotel and food service industries which can be delivered online or in person.
Perfect for:
Hotels, restaurants and other service industry businesses who want to offer a top level of service to all their customers, including those who are trans and/or non-binary
Businesses who wish to support their staff with a strong understanding of what being trans means and how to properly accommodate a trans customer
Businesses who wish to support and properly accommodate their trans and/or non-binary staff
Businesses wishing to tap into a new market by offering new trans clients a superior service experience
Course description.
When you welcome a customer or guest to your hotel, restaurant, or café, they are moving through a carefully crafted customer journey that defines their entire experience.
From properly greeting a guest at the reception to ensuring your staff have everything they need to offer superior customer experience – it takes diligence, attention to detail, and the right training to ensure everything works smoothly.
This course empowers you and/or your team of service industry professionals to be able to offer the same high calibre of service to your trans and/or non-binary customers or guests.
It will give you and your team the chance to learn about what being transgender or non-binary means, how to welcome and accommodate a trans customer or guest, and how to navigate any challenges or worries you might have.
The course is led by beauty industry professional Sam Marshall. It includes industry-specific actions and solutions so you can offer an incredible customer experience to your trans clients.
Delivered virtually or face-to-face, this course equips service industry professional with the knowledge and tools to offer a high standard of service and care to trans customers and guests.
This course covers:
the gender, sex and identity spectrum
a breakdown of the LGBTQIA+ acronym (including what each letter stands for!) and an exploration of the trans umbrella and the identities that exist within it
exploration of pronouns and titles, including how misgendering works and how to avoid invalidating someone’s identity
information on employment law relating to trans and non-binary staff, customers and guests
how to de-gender your services and customer approach to ensure greater accessibility for all
what to do and what not to do when welcoming, accommodating and serving a trans or non-binary customer or guest
how to welcome, take bookings and address people who may be trans, non-binary or exist outside the gender binary
how to facilitate and manage the response of other guests, such as misunderstandings, questions or complaints
how to accommodate and support trans and non-binary colleagues
How the course works.
The course is either carried out online, via a secure, private Zoom link or in person at your premises (or alternative training space).
The training session lasts 120 minutes. There will be multiple comfort breaks throughout.
The course is carried out live and led by our expert trainers who are available to answer your questions in-session.
What do you gain?
Apart from ensuring that your business is able to better serve and accommodate trans people and other members of the LGBTQIA+ community, there are many additional benefits too.
After completing the training, you and/or your team will feel confident in creating a welcoming and validating experience for your customers and guests.
Staff who attend the training will have the clarity, tools and practices necessary to offer an excellent level of service to trans customers and guests.
You’ll have better resources and knowledge of how to accommodate and support colleagues and team members who are trans and/or non-binary.
Be Trans Aware will provide guidance on policy statement guidelines and how to create effective and clear diversity, equity, and inclusion (DEI) statements and policies, benefiting both staff and guests.
You’ll gain insight into how the language used in your sales and marketing messaging could be negatively affecting your business, and how to adjust it to be more inclusive so you can enjoy more repeat business.
Team members in attendance are now essentially trained specialists, who can operate within your business with advanced expertise and facilitate a flawless client journey for transgender and non-binary guests.
Ensure your booking systems are fully inclusive, optimising your business.
